Primitive showcases its 2010 Spring/Summer collection that features owner Paul Rodriguez and obviously the more important Shay Maria. The lookbook features a series of graphic tees that tend to represent the brand’s California roots. After the jump is the rest of the collection, as well as a video which you can see more of Shay, sex really does sell. All items are now available at Primitive, via hypebeast.
The Come Up Project Trailer #3
The Come Up Project Trailer #3 from The Come Up on Vimeo.
Saturday, March 27
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