The Come Up Project Trailer #3

The Come Up Project Trailer #3 from The Come Up on Vimeo.

Trailer # 3 includes cuts and quick shots of more familiar faces. Look out for more documentary previews. The Documentary is projected to release early 2011 Date TBA The Come Up Project covers lifestyle of music, skate, art, streetwear & fashion cultures from musicians, lines, designers, artists, and skaters on "the come up" to the celebrities who have made it. Solely to inspire people to get up and do something with their lives. Stay tuned for more videos, look out for Vol. 3 and follow for episodes and features.

Thursday, May 27

The Making Of Nike Write The Future | Video

When Nike’s smash hit “Write The Future” advertisement aired, many were captivated by the advertisement’s ability to capture the essence of competitive spirit and skills involved in sports, but many also wondered, how did Nike manage to gather some of the world’s greatest athletes under one roof and rally them into one campaign advertisement? Did they really find a footage of Kobe Bryant doing a quick dance on the courts? Or did they digitally edit that in? The brains behind this amazing campaign that has successfully entertained and got the crowd excited for Nike’s role in 2010 FIFA World Cup, W+K, appeared alongside the key players in this advertisement and talk about their experience in making the video.
Didiger Drogba, Wayne Rooney, and director Alejandro Gonzales Inarritu stepped in front of the camera once again to share their experience in shooting the video and working with other athletes in general. Enjoy!

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